Related: 9 foodservice strategies that make the most sense today The strategy behind the initiative is twofold, the meal kit company explained: Suspending the subscription removes potential barriers for trial, and the plan introduces Blue Apron to a substantially wider audience. New York-based Blue Apron said yesterday it has begun offering four meals without a subscription to online customers at. Blue Apron is tabling its subscription format in a new partnership with Walmart.
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